For some reason I had a trouble typing on my blog box so I had to post my blog on a comment box: In 1970s people received about 1000 advertisings per day but 30 years later, now we receive about 5000 advertisings per day. There are so many ads and advertisements around us but some of us were not aware of how they make advertisements and ads. Also what are good advertisements and what are not? This film well explained on intro to advertising. Great advertising makes perceptions better, create feelings and great advertising always start with something true. Advertising need a good combination of sales man and entertainment. These two companies can have same product but it makes so much different how the each company deliver a message and advertises the product. Obviously knowing the target would be important too. There are different types of advertisements to draw people’s attention. About seven million dollars per a year is spent on billboards. Billboards are not just rectangle shape anymore. They are varied types, sizes and shapes of billboards; a lot of them change colors and have more than one ads. I think motion graphic is quite awesome and attractive. It pretty much read the information for you also more entertaining and very fast. Advertising is not all about selling products but I can see it as creative art at same time. In order to grab people’s attentions among so many other advertisements the artists/creator has to be creative and have passion for effective communication. I personally think and hope that Art & Copy would inspire artists and writers to strive to make more meaningful, powerful and positive ads.
For some reason I had a trouble typing on my blog box so I had to post my blog on a comment box:
ReplyDeleteIn 1970s people received about 1000 advertisings per day but 30 years later, now we receive about 5000 advertisings per day. There are so many ads and advertisements around us but some of us were not aware of how they make advertisements and ads. Also what are good advertisements and what are not? This film well explained on intro to advertising.
Great advertising makes perceptions better, create feelings and great advertising always start with something true. Advertising need a good combination of sales man and entertainment. These two companies can have same product but it makes so much different how the each company deliver a message and advertises the product. Obviously knowing the target would be important too. There are different types of advertisements to draw people’s attention. About seven million dollars per a year is spent on billboards. Billboards are not just rectangle shape anymore. They are varied types, sizes and shapes of billboards; a lot of them change colors and have more than one ads. I think motion graphic is quite awesome and attractive. It pretty much read the information for you also more entertaining and very fast. Advertising is not all about selling products but I can see it as creative art at same time. In order to grab people’s attentions among so many other advertisements the artists/creator has to be creative and have passion for effective communication.
I personally think and hope that Art & Copy would inspire artists and writers to strive to make more meaningful, powerful and positive ads.