Hand crafted book by William Morris
Hand crafted book by Elbert Hubbard
Roy Croft

Elbert Hubbard had a great influence on arts and craft movement. He knew how to make things. At age of 16 he was selling soaps door to door. He was a natural salesman. Although he was a successful man at early age he was not happy. His visit to England he was exposed to hand crafted books by William Morris. Who is called founder father of Arts and craft. He believed in honest craftsmanship and harmony with nature. William Morris books were highly decorative and he was interested in medieval designs. Hubbard was so inspired by the ides that he decided to make his own. He opened a private press called Roycroft press. Participants were called Roycrofters they were much interested in philosophy and art. At Roycroft there were many people working/ making diverse items. Such as printings, bookbinding, metal, leather, and making furniture. They were all handcrafted. They were much influenced by William Morris designs and illuminate scripting. They produced massive productions and over 500 people worked at Roycroft. The Roycraft had strong influence on American Architecture, decorative art and design in early 20^th century. Hubbard thought of himself as cultural authority and cultural currency. Some people thought Hubbard as a rebel because of his moral issues however he was creative energy to others.